About

Prime Conversation is an editorial publication about the culture around sport: the language people use, the customs they keep and the places and objects that become part of a game. It is for readers who enjoy sport and want to understand more of what happens around the contest.

What we cover

Our subjects include sporting vocabulary, formats and rules, matchday customs, grounds, equipment and the ways people follow unfamiliar games. We focus on context a reader can carry from one sport or setting to another, rather than predictions or claims about who will win.

How we approach it

We explain terms in plain English, distinguish a rule from a custom, and make clear when a comparison depends on the sport or setting. Pieces are planned to stand on their own and to offer useful context without asking readers to take part in a sport or make a purchase.

Who it is for

Whether you follow a club closely, watch occasionally or are trying to understand a game you have just encountered, Prime Conversation welcomes your curiosity. We aim to make the conversation around sport easier to join without assuming specialist knowledge.