Partnerships

Prime Conversation considers partnerships that make sense for readers interested in sporting culture and context. Commercial work is assessed separately from editorial coverage and is identified clearly so readers can tell what kind of material they are viewing.

Possible collaborations

We consider relevant partner features, resource pages and clearly marked placements that provide useful context for readers. Proposals should identify the organisation or product involved, the intended audience, the material requested and any proposed placement. A collaboration must fit the publication without implying endorsement of claims we have not assessed.

How partner work is labelled

Paid or partner material is labelled at the point where readers encounter it. A commercial placement does not determine editorial coverage, and partners do not control unrelated articles or our correction decisions. We may decline work that is unclear, unsuitable for the subject or difficult to distinguish from independent editorial material.

Making a proposal

Use the Contact page and select the partnership option. Tell us what you have in mind, what material or placement you are proposing and how the relationship would be represented to readers. A proposal is an invitation to discuss fit, not a promise that the work will be accepted.